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Josh Lu

is a product & brand designer who

just wants

Designing flexible

mobile banking experiences @ Visa. Exploring Cursor and finding ways to do design the slow way. Climbing, running, and rolling down hills whenever I get the chance. Reading & writing about design

and growing older on

.

BASED IN SAN FRANCISCO, CA

MANTRA

Whether challenging assumptions to sharpen product strategy, crafting playful interactions that resonate with users, or leading with curiosity to uncover the "why" behind every decision, I design with the belief that great design refines how people think and experience the world around them.

INDEPENDENT PRACTICE

I approach design through the lens of psychology: people gravitate toward what feels right to them. My practice centers on crafting visual systems that are memorable, distinctive, and built for real use.

Josh Lu

is a product & brand designer who

just wants

Designing flexible

mobile banking experiences @ Visa. Exploring Cursor and finding ways to do design the slow way. Climbing, running, and rolling down hills whenever I get the chance. Reading & writing about design

and growing older on

.

BASED IN SAN FRANCISCO, CA

MANTRA

Whether challenging assumptions to sharpen product strategy, crafting playful interactions that resonate with users, or leading with curiosity to uncover the "why" behind every decision, I design with the belief that great design refines how people think and experience the world around them.

INDEPENDENT PRACTICE

I approach design through the lens of psychology: people gravitate toward what feels right to them. My practice centers on crafting visual systems that are memorable, distinctive, and built for real use.

Josh Lu

is a product & brand designer who

just wants

Designing flexible

mobile banking experiences @ Visa. Exploring Cursor and finding ways to do design the slow way. Climbing, running, and rolling down hills whenever I get the chance. Reading & writing about design

and growing older on

.

BASED IN SAN FRANCISCO, CA

MANTRA

Whether challenging assumptions to sharpen product strategy, crafting playful interactions that resonate with users, or leading with curiosity to uncover the "why" behind every decision, I design with the belief that great design refines how people think and experience the world around them.

INDEPENDENT PRACTICE

I approach design through the lens of psychology: people gravitate toward what feels right to them. My practice centers on crafting visual systems that are memorable, distinctive, and built for real use.

LIFE AS CREATIVE PRACTICE

I strive to make creativity a compulsion, to be inspired by all creative fields, from graphic design to photography — the physical world influencing how I craft digital experiences with character.